Trump 2028: The Latest in Political Fashion Hits the Online Store

Donald Trump online store has launched a new line of merchandise emblazoned with the slogan "Trump 2028" Despite the constitutional barrier preventing a third presidential term

Apr 29, 2025 - 07:55
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Trump 2028: The Latest in Political Fashion Hits the Online Store
Trump 2028 The Latest in Political Fashion Hits the Online Store

Donald Trump's online store has unveiled a new line of merchandise featuring the slogan "Trump 2028," despite the fact that the former president is constitutionally barred from seeking a third term. This intriguing product line includes T-shirts for sale in navy and red, each bearing the phrase "Trump 2028 (Rewrite the Rules)" and priced at $36. Additionally, a striking red cap, retailing at $50, is also available. The store's product description invites customers to "Make a statement with this Made in America Trump 2028 hat."

At 78 years old, Donald Trump, who is currently experiencing a dip in approval ratings according to recent opinion polls, has not entirely dismissed the idea of a third term in office. While most political analysts consider this scenario highly improbable, Trump has hinted at "methods" that could potentially make it feasible. A social media account associated with Trump recently posted a photo of his son Eric wearing the new cap, further fueling speculation.

The 22nd Amendment of the United States Constitution unambiguously declares that "No person shall be elected to the office of the President more than twice." Despite this, Donald Trump, who served as President from 2017 to 2021 and is now approaching the 100-day milestone of his second term, has hinted that he is "not joking" about a potential third run in 2028. This notion, branded as "Trump 2028," has even inspired merchandise such as T-shirts for sale in the US president’s online store. However, any serious endeavor to alter the Constitution to accommodate a third term would lead the nation into uncharted constitutional territory. Such a change would require a daunting legislative process, demanding a two-thirds majority vote in both the House of Representatives and the Senate, followed by ratification from at least 38 of the 50 states. This formidable challenge underscores the complexity and difficulty of amending the Constitution, reflecting the founding fathers' intent to maintain a balanced governance structure. Thus, while the conversation around "Trump 2028" may generate interest and discussion, the practical realities of constitutional amendment present significant hurdles.

As Trump navigates the complexities of his second term, opinion polls indicate that Americans are expressing concerns about his management of critical issues, including the cost of living and his unpredictable tariff policies. Despite these challenges, the Trump 2028 merchandise serves as a bold statement from the former president's camp, sparking conversations about the potential reshaping of political norms.

The Trump Organization's merchandise website has recently introduced a new line of hats emblazoned with "TRUMP 2028," echoing the style of Donald Trump's iconic red "Make America Great Again" hats. This launch follows the former U.S. President's earlier hints at a potential third-term presidential bid, despite constitutional limitations. The hats, which debuted on the site on Thursday, are priced at $50 and proudly labeled as "Made in America."

In a March conversation with NBC News, Trump addressed the swirling speculation about his future political ambitions. Although the Constitution's 22nd Amendment prohibits a third presidential term, Trump remarked that he was "not joking" about the possibility, though he acknowledged it was "far too early to think about it." When questioned about potential strategies to circumvent the constitutional restriction, Trump suggested there were "methods" to explore, including a scenario where he might run as a vice-presidential candidate alongside Vice President J.D. Vance in 2028, only to assume the presidency thereafter.

However, Trump later tempered his comments during an informal media interaction aboard Air Force One, stating, "I don't even want to talk about it. I'm just telling you I have had more people say, please run again," further adding, "I said we have a long way to go before we even think about that."

The release of the "TRUMP 2028" hats has sparked reactions across the political spectrum. Democrats quickly capitalized on the announcement, using their rapid response X account to suggest it signals Trump's intention for a fourth presidential run.

ABC News has reached out to the Trump Organization for comment on the new merchandise and the implications of the former president's remarks. As the conversation around Trump's political future continues, the US president’s online store also features a variety of T-shirts for sale, further fueling public interest and debate.

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